Money frees you from

Money frees you from doing things you dislike. Since I dislike doing nearly everything, money is handy. Groucho Marx Who’s in Charge Here? Who’s in charge of how and what you charge for your business products and services? Like Groucho said, we all pay money to other people to do things that we don’t necessarily wish to do. We will always be someone else’s target market. So what’s it worth for someone else to provide a service for us? How much are WE willing to pay? How much do the things that we get all charged up about, influence what we buy? How much do OUR personal charges impact on our behaviour as a customer? Who chooses the charge – the customer or the business? :-)